Business owners can struggle with marketing and promotion, always looking at new ways to communicate messages to audiences and attract new clients and customers. While having a website and social media channels are some of the first steps in creating an online presence, this doesn’t necessarily assure you’ll attract visitors instantly.
One of the most effective and easy ways to promote your website and business is by providing quality content by consistent blogging.
On average, companies with blogs produce 67% more leads per month than those without, and marketers who prioritize blogging efforts are 13x more likely to see positive ROI (source).
Read on to find out five top benefits of blogging.
1. Improve your SEO
Search engines such as Google love new and quality content, and blogging is one of the most inexpensive and effective ways to provide it. However, this doesn’t mean you write anything you want – your blog needs some content strategy, so think about what your audience wants and needs.
If you are also targeting existing customers, make sure to provide content that is relevant to them after they use your services or products, and allow them to learn something new from your expertise.
Your keywords should include terms that your desired audience (existing and potential) would search for. Note that short-tail keywords (one or two words only) are more commonly searched, but harder to rank well for, whereas long-tail keywords (several words or a phrase) are less often searched, but easier to rank well for.
Also, never be tempted to cram your keywords into blogs. Their inclusion should be natural and not interfere with your content.
For example, at CREATIVA we blog once a month about branding, websites and marketing topics, always keeping in mind what can benefit existing clients. This strategy had helped us a lot on our Search Engine rankings and most of our new clientele had found us through Google.
“60% of consumers feel engaged/positive with a brand or company after reading custom content on their blog.”(Source)
2. Drive traffic to your website
Blogging provides a number of opportunities for others to share your blog posts, therefore driving traffic to your website from theirs. This is known as backlinking, and is also a powerful SEO tool.
For example, sharing your post on social media channels creates the potential for your followers to share the post with their own network, which builds opportunities to reach more people outside your current followers.
You can also share your blog posts in newsletters to drive further traffic to your site. Blog posts provide great content for your emailing list, just be sure to provide only a snippet of the content, an attractive image, and a clear button to make it easy for your readers to find out more about the topic.
3. Show your industry expertise
The size of your business doesn’t matter if you are an expert in what you do, and what you know is very valuable to your customers (this is why they come to you for your products and services in the first place!).
By providing constant and valuable content, your audience will start seeing you as an expert in your field, which gives you a platform to show off relevant industry-related information and insights.
As you build up a set of blog post about your industry, you build up your reputation and authority in your field. It also builds your brand trust and positioning, and people will remember you when they need your services (here is where consistency is key).
4. Educate and nourish your existing and potential clients
The topics that are easy for you to talk about don’t come easy for others, which is why your audience will appreciate you sharing your knowledge to help them understand what you know, and to learn something new.
We strongly believe that business relationships are far more than monetary transactions; people today want to connect to their service providers, and you have to show that you care for them. A great way to do this is by sharing your knowledge with them, being open and honest, helpful and generous. You will be surprised by the benefits this brings to your business and your reputation.
And again, with our own example, our blog posts always have the goal of educating our existing and potential clients on branding, websites and marketing. We know that this is not an easy topic for everyone, but they want to learn and improve their strategies. By sharing our knowledge and being empathetic to their needs, they have learned that we are trustworthy and always ready to help, and they happily refer us to others.
5. Grow your mailing list
Growing your mailing list is hard work, but by providing great and consistent content your visitors will most likely want to stay updated on what you have to offer. Interesting, engaging and valuable content is always a great way to attract people.
Make sure you have a sign-up form easily accessible in your blog posts after each great article, and offer promotions, insights or exclusive content to make it even more attractive.
If you want to improve your online presence and prove yourself as an expert in your field, start blogging and take advantage of it as a marketing strategy.
Blogging is an excellent tool for your business marketing, and it’s as easy as it seems. But with everything in life, you have to learn how to do it properly to make it effective for your business. Here is where a blogging and content strategy should take place.
It might seem daunting and time consuming, but there are ways to blog effectively, including outsourcing the writing to a copywriter who can create a relevant and engaging content so you don’t have to do it yourself.