websites design, branding
7 things you need when building websites for coaches
2nd June, 2021
There’s no shortage of competition in the coaching space, but you can make your website stand out from the crowd with exceptional design, branding, and content.
Today we would like to share our top 7 tips for coaching websites that will help you make a lasting impact on your potential clients.
Disclaimer: Even if you are not a coach but have a business and maybe you work with your personal brand, these tips will also apply to you!
1. Create a consistent and clear brand
A brand is a business personality, and it is told through everything from your homepage layout and your font choice to the tone of your content and the style of your images. And when it comes to websites for coaches, it needs to be both clear and consistent across your site.
The easiest way to achieve this is to create a brand before you build your website. This will help to ensure everything you add to the site, from photos to blogs to call-to-actions, is consistent and on brand.
If you want to learn more about this you can read our article: Visual Brand Guidelines: Why you need them and what they include
2. Don’t be afraid to show yourself
One of the many things that set coaching websites apart is that the business is often closely aligned with the person behind the business. That’s to say, it’s you!
And when someone wants to hire a coach, they’re going to want to know not just that the business offers what they need, but they connect with the coach as well. They will want to know more about you as a person than they would when dealing with any normal company, which is why you should never be afraid to show yourself through your site.
This means bringing out your personality through the brand, sharing photos of yourself so clients can put a face (and a smile) to the name, and even using first person in all of your written content.
“If you’re your authentic self, you have no competition.”
― Scott Stratten
3. Tell your story
Give people something they can connect with:
Why did you become a coach?
Why do you want to help others?
Why this area in particular?
When potential clients are browsing your website, they’ll want to know more about you, and if they can trust you. When you share your own story, you’re building that all-important connection that tells them how you became a coach, and why they can trust your support and advice over that of others.
You can do this with words, images, and even a short video!
4. Share client testimonials
One of the most powerful marketing tools is word of mouth, and while you’ll likely have plenty of clients referring their friends over time, the closest thing to that for your website is client testimonials.
Be sure to ask every client for their feedback. Negative feedback can be taken as constructive criticism and used to make improvements, whereas positive feedback can be highlighted on your website for potential future clients to see.
To get the most valuable testimonials, ask questions that delve deeper than just ‘how was it?’. Instead, try questions such as ‘What was your favourite thing about working with me?’, or ‘How would you describe this experience to a friend?’.
5. Include a freebie on your opt-in pages
Your opt-in page is the part of your website where potential clients sign up for your newsletter, an online event, or simply to contact them.
This page is essential for building a following and turning possible clients into current clients, so it’s important to make it clear, attractive, and enticing.
To do that, try offering a freebie of some sort. This could be an e-book, a free 30-minute consultation, or even a small product. An incentive can be all it takes to convince someone to fill in the form.
6. Blog consistently
Blogging consistently is one of the hardest parts of maintaining a website.
It can be easy in the early days before you get too busy with business and have plenty of inspiration and ideas, but many coaches find themselves running out of time, enthusiasm, or ideas sooner or later.
However, it’s important to keep it up! Aim to blog at least once per month. Set aside a time to brainstorm ideas, and consider writing several blogs at once if it helps. Share anything that your audience might find interesting or useful, such as your knowledge, tips, and inspiration.
These blogs will give your audience another reason to trust you and can help to increase your search engine optimisation as well.
If you don’t want to take the time for it, or writing is just not your cup of tea, no problem! you can hire a Copy Writer & Editor to help you out. It will make your life so much easy and they are the experts, they will make sure your content is targeted to your audience, with great optimised copy. If you need help with your content strategy and writing, get in touch with us.
7. Make it easy to book a call with you
Once a potential client has read through your website, it’s time to set up a call or appointment with you.
Your goal is to remove any barrier that stands in the way. Therefore, the button or details they need to make that booking should be easy to find and highly visible anywhere on the site.
You might place it in the top banner, or at the bottom of each page. This is also not the time for clever wordplay – any call-to-action buttons should be totally obvious what they do.
Good examples include ‘Book a consultation now’, ‘Set up a call’, or ‘Contact me’.
Also, be sure to keep the wording, design, and placement of these call-to-actions the same across the site for consistency and clarity.