branding, women in business
for Women in Business
1st March, 2021
Great branding is universal.
When we think of New Zealand, we think of a country that’s beautiful, natural, and friendly. When we think of Cookie Time, we think of a company that’s delicious, family friendly, and fun. And when we think of Jacinda Ardern, we think of a woman who is kind, intelligent, and personable.
Be it a country, a private company, or the most powerful woman in New Zealand, branding is vital for setting yourself apart from others. It doesn’t always focus on being better, but it does always focus on being unique.
So when it comes to women in business, determining and building your own personal brand is essential, as it will help you carve a space in your market specifically for you – and for your target audience.
Here’s a little more on how to discover your own personal branding, to grow it, and to share it with the world.
“The keys to brand success are self-definition, transparency,
authenticity and accountability.”
― Simon Mainwaring
Embrace your story
Every one of us has a unique story. It comes from our upbringing, our parents, friends, family, culture, school, experiences, and much more.
No matter what you decide your personal branding will be, it must be based in truth in order for it to be authentic, which is why embracing your personal story is a big piece of the personal branding puzzle.
At CREATIVA, we are women with a variety of backgrounds, and we all know from personal experience just how hard it is to enter the workforce when you are new to a country, returning to work as a mother, or simply making your own way. This is genuinely who we are, and it is why we also brand ourselves as the company that supports women from similar backgrounds as often as we can.
Share your story
Stop with the self-doubt and the fear that no one is interested and no one cares about your story. They do. And for the right customers, they will care enough to invest their decisions and money with your brand.
So don’t be afraid to find your voice and use it to communicate. Tell your story loud and clear to let others know where you stand, and in doing so, share your personal branding that will strike the right chord with your target market.
Own your own style
They say not to judge a book by its cover, but we also know that we wouldn’t get much business if our CREATIVA website used design styles from the early 2000s.
What is on the outside isn’t everything, but it is part of a personal brand, so it is something to consider. It includes how we dress, how we look, how we communicate, and how we want others to perceive us.
A yoga instructor probably won’t dress in a corporate suit for her website photoshoot, just as an executive won’t wear her comfy track pants to a meeting (unless it’s on Zoom!).
Even though it can sound frivolous or outdated, style and appearance matters, but the best part is that you can decide your own for yourself when you build it into your branding.
Share what you know
It can be challenging for women to promote themselves, with feelings of imposter syndrome and ‘not being good enough’ holding us back.
Fortunately, you don’t need to put your face on a billboard to succeed in personal branding (unless you want to!). Instead, sharing what you know can build a solid foundation for your brand, as it shows you know what you’re talking about, have opinions on industry changes and updates, and shows that you’re not afraid to share that knowledge to empower others as well.
Sharing what you know can establish you as a thought leader, or at the very least someone who is up to date and interested.
Always support other women
Women in business have it better than ever – but that’s not to say it’s easy, or even equal.
We have to work that much harder to be valued as leaders, managers, and employees, and we all have our own stories about struggling with the inherent inequality in the workforce.
That’s why it’s so important that businesswomen support and empower other businesswomen. When we lead effectively, we help to influence future leaders. When we mentor other women, we show them the ropes and pass on what we know. When we invest in women, introduce them to our networks, and create job opportunities for them, we are helping to lift one another up and improve the conditions in the workforce for all of us.
Get started with your personal brand
Most business women know they need a personal brand and a plan to uncover their full potential for success. In fact, when the Institute for Public Relations surveyed businesswomen to ask about personal branding, 94 per cent said that a personal brand is either important or very important.
However, less than half had a personal brand plan, and less than a third had a personal brand vision statement.
Photo source: Institute of Public Relations
Fortunately, you’re not expected to do it all alone. A branding agency can help you to define your brand and bring it to life through careful graphic design for your website, business cards, advertising materials, product packaging, and more.
Get in touch with the team at CREATIVA to find out how our branding services can help you to define and highlight your personal brand.