our creative journal

DESIGN BLOG

Why we can’t wait to create websites for coaches

Why we can’t wait to create websites for coaches

website design, new serviceWhy we can’t wait to create websites for coaches 14th May, 2021At CREATIVA, we build beautiful websites and create stunning brand elements. We work with all sorts of businesses and organisations, from small beauty brands to not-for-profits,...

8 ways your web design can improve your conversions

8 ways your web design can improve your conversions

website design8 ways your web design can improve your conversions 7th April, 2021When it comes to your website, it’s all about conversions. Whether you’re looking for people to sign up for a trial, purchase a product, sign up for a newsletter, download an e-book, or...

Personal Branding for Women in Business

Personal Branding for Women in Business

branding, women in businessPersonal Brandingfor Women in Business 1st March, 2021Photo by Matthew Henry from BurstGreat branding is universal. When we think of New Zealand, we think of a country that’s beautiful, natural, and friendly. When we think of Cookie Time, we...

New year, new look: 6 reasons to refresh your brand this year

New year, new look: 6 reasons to refresh your brand this year

branding, designNew year, new look:6 reasons to refresh your brand this year 1st February, 2021It’s a new year, and we have rarely been so excited for a fresh start as we have in 2021. Like many of you, we’re looking ahead with renewed positivity and a whole new...

High-ticket sales funnel: What it is and why you need one

High-ticket sales funnel: What it is and why you need one

websites, marketingHigh-ticket sales funnel: What it is and why you need one 2nd September, 2020Photo credit Matthew HenryThe idea of a sales funnel is not new, especially to marketers and business owners. It’s the basic concept of customers taking one step after...

5 rules of creating great SEO content for your website

5 rules of creating great SEO content for your website

website design, SEO, website content5 rules of creating great SEO content for your website 5th August, 2020Photo by Bongkarn Thanyakij from PexelsSearch engine optimisation (SEO) is not some marketing buzzword. It’s a vital part of any online strategy, and one that...

What are visual branding assets? (+ free branding assets checklist!)

What are visual branding assets? (+ free branding assets checklist!)

branding, graphic designWhat are visual branding assets?(+ free branding assets checklist!) 3rd July 2020Photo credit: Matthew HenryThe early days of any business are usually characterised by a whirlwind of endless tasks, such as building a solid client base, creating...

7 Great free stock photos sources for your website and brand

7 Great free stock photos sources for your website and brand

design, branding, websites7 Great free stock photos sources for your website and brand 3rd June 2020Photo by Marco Xu on UnsplashImages and photographs are a huge part of a brand identity, they can easily convey your brand message and enhance your brand values. They...

How going online can get you through a crisis

How going online can get you through a crisis

business, marketingHow going online canget you through a crisis 4th May 2020Photo credit: Sarah PflugWith little warning, businesses all over the world have been left reeling during nationwide lockdowns and a global pandemic.  Some companies are simply unable to...

How to stay connected with your audience in times of crisis

How to stay connected with your audience in times of crisis

business, marketingHow to stay connectedwith your audience in times of crisis 3rd April 2020In the blink of an eye, it seems like the world flipped upside-down. Few people saw the repercussions of a worldwide pandemic, leaving countless businesses floundering for how...

The Story behind our mission of empowering women

The Story behind our mission of empowering women

the studio, 0ur missionThe story behind our mission of empowering women 4th March 2020It is International Women’s Week and we are celebrating! As you might know CREATIVA was founded by two women, myself (Maribel) & Vera, in 2014. We were both migrant women in New...

New Year, New CREATIVA, and the difference between redesign and rebrand

New Year, New CREATIVA, and the difference between redesign and rebrand

the studio, branding, designNew Year, New CREATIVA 12th January 2020It’s 2020, and we’re switching the phrase ‘New Year, new me’ to ‘New Year, new CREATIVA’. It seems everyone is taking steps to move into the future. We have certainly noticed our audience and clients...

Web Design for Non-Designers

Web Design for Non-Designers

website design, design workshopWeb Design for Non-Designers 20 October 2020If you have a business it's very likely you have a website. This website could've been done by yourself or by someone else, but you still might have the power to login to it and make updates...

CREATIVA: Reflections on 5 years in business

CREATIVA: Reflections on 5 years in business

business, women in businessCREATIVA: Reflections on 5 years in business 4 September 2019Five years ago we officially started CREATIVA. The month of September is special for us, but particularly so this year as we celebrate our anniversary. They say that only? 56% of...

10 Great Google Fonts for your website

10 Great Google Fonts for your website

web design, typography, branding10 Great Google Fonts for your website 7 August 2019Google Fonts is a great resource for open licensed typographyfor the web. But with so many options (more than 900 font families) it can be difficult to find and choose the right one...

Why creativity is your best asset (and how to be more creative!)

Why creativity is your best asset (and how to be more creative!)

business, creativityWhy creativity is your best asset(and how to be more creative!) 3 July 2019Creativity is at the heart of any successful venture, from starting a new business to renovating a home or planning a wedding. It is the solution to difficult problems, the...

5 benefits of blogging for your business and marketing

5 benefits of blogging for your business and marketing

branding, blogging, marketing5 Benefits of blogging for your business and marketing 7 June 2019Business owners can struggle with marketing and promotion, always looking at new ways to communicate messages to audiences and attract new clients and customers. While...

Visual Brand Guidelines: Why you need them and what they include

Visual Brand Guidelines: Why you need them and what they include

branding, graphic designVisual Brand Guidelines:Why you need them and what they include   2 May 2019Inconsistent branding is one of the more common errors new companies make when they start creating online and offline materials. And yet, consistency is one of the...

6 essentials for the perfect website homepage

6 essentials for the perfect website homepage

website design6 essentials for the perfect website homepage   6 March 2019Your homepage is like your home: You want your visitors to feel welcome, to feel 'at home', and to enjoy your company enough to want to stay awhile. Think about when you go to other...

Website Maintenance 101

Website Maintenance 101

website designWebsite Maintenance 101  13 February 2019Your welcome page is digital perfection, your product pages are flawless, and your about us page is personable and warm. Now that your website is completely set up and live, youre finished with the job, right?......

Client’s Sketches Welcome!

Client’s Sketches Welcome!

graphic design, design processClient's Sketches Welcome01 MARCH, 2016DesignGraphicsThe creative process of a project can have many different starts, sometimes we need to start from scratch, sometimes we need to listen to the client and discover or translate what is in...