our creative journal

Design Blog

The importance of website design for your business

The importance of website design for your business

web designThe importance of website design for your business 2nd March, 2022How do you measure good website design?It can be hard to articulate exactly how and why good design can make all the difference, which is why we often see businesses investing in all other...

Brand Strategy, The Basics of your Brand Identity

Brand Strategy, The Basics of your Brand Identity

branding, designBrand Strategy, The Basics of your Brand Identity 13 October 2021When you think of your favourite brand, it's easy to remember the brand colours, their logo, what they stand for, and their personality. All of that is not created by chance, it's the...

7 things you need when building websites for coaches

7 things you need when building websites for coaches

websites design, branding7 things you need when building websites for coaches 2nd June, 2021There's no shortage of competition in the coaching space, but you can make your website stand out from the crowd with exceptional design, branding, and content. Today we would...

Why we can’t wait to create websites for coaches

Why we can’t wait to create websites for coaches

website design, new serviceWhy we can't wait to create websites for coaches 14th May, 2021At CREATIVA, we build beautiful websites and create stunning brand elements. We work with all sorts of businesses and organisations, from small beauty brands to not-for-profits,...

8 ways your web design can improve your conversions

8 ways your web design can improve your conversions

website design8 ways your web design can improve your conversions 7th April, 2021When it comes to your website, it's all about conversions. Whether you're looking for people to sign up for a trial, purchase a product, sign up for a newsletter, download an e-book, or...

Personal Branding for Women in Business

Personal Branding for Women in Business

branding, women in businessPersonal Brandingfor Women in Business 1st March, 2021Photo by Matthew Henry from BurstGreat branding is universal. When we think of New Zealand, we think of a country that's beautiful, natural, and friendly. When we think of Cookie Time,...

New year, new look: 6 reasons to refresh your brand this year

New year, new look: 6 reasons to refresh your brand this year

branding, designNew year, new look:6 reasons to refresh your brand this year 1st February, 2021It's a new year, and we have rarely been so excited for a fresh start as we have in 2021. Like many of you, we're looking ahead with renewed positivity and a whole new...

High-ticket sales funnel: What it is and why you need one

High-ticket sales funnel: What it is and why you need one

websites, marketingHigh-ticket sales funnel: What it is and why you need one 2nd September, 2020Photo credit Matthew HenryThe idea of a sales funnel is not new, especially to marketers and business owners. It's the basic concept of customers taking one step after...

5 rules of creating great SEO content for your website

5 rules of creating great SEO content for your website

website design, SEO, website content5 rules of creating great SEO content for your website 5th August, 2020Photo by Bongkarn Thanyakij from PexelsSearch engine optimisation (SEO) is not some marketing buzzword. It's a vital part of any online strategy, and one that...

What are visual branding assets? (+ free branding assets checklist!)

What are visual branding assets? (+ free branding assets checklist!)

branding, graphic designWhat are visual branding assets?(+ free branding assets checklist!) 3rd July 2020Photo credit: Matthew HenryThe early days of any business are usually characterised by a whirlwind of endless tasks, such as building a solid client base, creating...

7 Great free stock photos sources for your website and brand

7 Great free stock photos sources for your website and brand

design, branding, websites7 Great free stock photos sources for your website and brand 3rd June 2020Photo by Marco Xu on UnsplashImages and photographs are a huge part of a brand identity, they can easily convey your brand message and enhance your brand values....

How going online can get you through a crisis

How going online can get you through a crisis

business, marketingHow going online canget you through a crisis 4th May 2020Photo credit: Sarah PflugWith little warning, businesses all over the world have been left reeling during nationwide lockdowns and a global pandemic. Some companies are simply unable to...

How to stay connected with your audience in times of crisis

How to stay connected with your audience in times of crisis

business, marketingHow to stay connectedwith your audience in times of crisis 3rd April 2020In the blink of an eye, it seems like the world flipped upside-down. Few people saw the repercussions of a worldwide pandemic, leaving countless businesses floundering for how...

The Story behind our mission of empowering women

The Story behind our mission of empowering women

the studio, 0ur missionThe story behind our mission of empowering women 4th March 2020It is International Women's Week and we are celebrating! As you might know CREATIVA was founded by two women, myself (Maribel) & Vera, in 2014. We were both migrant women in New...

New Year, New CREATIVA, and the difference between redesign and rebrand

New Year, New CREATIVA, and the difference between redesign and rebrand

the studio, branding, designNew Year, New CREATIVA 12th January 2020It's 2020, and we're switching the phrase New Year, new me to New Year, new CREATIVA. It seems everyone is taking steps to move into the future. We have certainly noticed our audience and clients are...

Web Design for Non-Designers

Web Design for Non-Designers

website design, design workshopWeb Design for Non-Designers 20 October 2020If you have a business it's very likely you have a website. This website could've been done by yourself or by someone else, but you still might have the power to login to it and make updates...

CREATIVA: Reflections on 5 years in business

CREATIVA: Reflections on 5 years in business

business, women in businessCREATIVA: Reflections on 5 years in business 4 September 2019Five years ago we officially started CREATIVA. The month of September is special for us, but particularly so this year as we celebrate our anniversary. They say that only? 56% of...

10 Great Google Fonts for your website

10 Great Google Fonts for your website

web design, typography, branding10 Great Google Fonts for your website 7 August 2019Google Fonts is a great resource for open licensed typographyfor the web. But with so many options (more than 900 font families) it can be difficult to find and choose the right one...

Why creativity is your best asset (and how to be more creative!)

Why creativity is your best asset (and how to be more creative!)

business, creativityWhy creativity is your best asset(and how to be more creative!) 3 July 2019Creativity is at the heart of any successful venture, from starting a new business to renovating a home or planning a wedding. It is the solution to difficult problems, the...

5 benefits of blogging for your business and marketing

5 benefits of blogging for your business and marketing

branding, blogging, marketing5 Benefits of blogging for your business and marketing 7 June 2019Business owners can struggle with marketing and promotion, always looking at new ways to communicate messages to audiences and attract new clients and customers. While...

Visual Brand Guidelines: Why you need them and what they include

Visual Brand Guidelines: Why you need them and what they include

branding, graphic designVisual Brand Guidelines:Why you need them and what they include   2 May 2019Inconsistent branding is one of the more common errors new companies make when they start creating online and offline materials. And yet, consistency is one of the...

6 essentials for the perfect website homepage

6 essentials for the perfect website homepage

website design6 essentials for the perfect website homepage   6 March 2019Your homepage is like your home: You want your visitors to feel welcome, to feel 'at home', and to enjoy your company enough to want to stay awhile. Think about when you go to other...

Website Maintenance 101

Website Maintenance 101

website designWebsite Maintenance 101  13 February 2019Your welcome page is digital perfection, your product pages are flawless, and your about us page is personable and warm. Now that your website is completely set up and live, youre finished with the job, right?......

CREATIVA 2018 – A year in review

CREATIVA 2018 – A year in review

business, the studioCREATIVA 2018 - A year in review20DECEMBER, 2018BusinessThe StudioNew clients, new team members, new products, and new growth – 2018 has been a fantastic year for CREATIVA. We have upheld our core beliefs of working with women for women, and of...

8 ways to increase your website traffic

8 ways to increase your website traffic

website, marketing 8 ways to increase your website traffic 5 OCTOBER, 2018 Websites Marketing A responsive, attractive website is a fantastic foundation, and an essential part of any modern-day business. However, that's not always enough to attract the crowds of...

Brand Voice 101: Create your own unique sound

Brand Voice 101: Create your own unique sound

branding, marketing Brand voice 101: Create your own unique sound 7 SEPTEMBER, 2018 Branding Marketing A brand voice should be as unique and identifiable as the brand itself, so what is it, why does it matter, and how can you ensure your company's voice is one that...

Happy Birthday to us! CREATIVA celebrates 4 years in business

Happy Birthday to us! CREATIVA celebrates 4 years in business

business, the studio Happy Birthday to us! CREATIVA celebrates 4 years in business 5 SEPTEMBER, 2018 Business The Studio Eight years ago, Harry Potter and the Deathly Hallows (Part 1) was released in theatres, Stan Walker was at the top of the music charts, and two...

CREATIVA Giving Back: More Than Rubies Website

CREATIVA Giving Back: More Than Rubies Website

web design, giving back project CREATIVA Giving Back: More Than Rubies website 8 AUGUST, 2018 Web Design Giving Back This year we started the “CREATIVA Giving Back” in a way to give back to the community and thank everyone who supported us on our business...

5 secret ingredients for building a strong brand on social media

5 secret ingredients for building a strong brand on social media

web design, social media, branding 5 secret ingredients for building a strong brand on social media 3 AUGUST, 2018 Design Social Media Branding There are few places as important for brand awareness right now as social media. These platforms offer a space for customers...

5 Font alternatives to Comic Sans

5 Font alternatives to Comic Sans

graphic design, fonts5 Font Alternatives to Comic Sans 16 FEBRUARY, 2018 Graphic Design As many Graphic Designers, we have a problem with Comic Sans... we have seen this font so overused that we get conditioned to dislike it. It all comes down to fonts having a...

Working with Pinterest Moodboard for design projects

Working with Pinterest Moodboard for design projects

graphic design, web design, design processWorking with Pinterest Moodboards for design projects07 SEPTEMBER, 2017 Design Graphics Web Branding can be a complicated process, not many people realised what it involves and what things are necessary before coming up with...

The importance of Design for businesses

The importance of Design for businesses

branding, design, businessThe Importance of Design for businesses04 AUGUST, 2017 Design Branding WebThe Design Index Value (DIV), a study performed by the Design Management Institute, shows that design centric companies consistently outperformed the S&P 500 by 219% in...

CREATIVA ’16 – A year in review

CREATIVA ’16 – A year in review

business, the StudioCREATIVA '16 A year in review13 JANUARY, 2017 Studio BusinessI know that usually the “year summaries” are published before christmas, so you can say we are late with this post. But we decided to leave it for January… as our first blog post...

My Web Design Process

My Web Design Process

web design, design processMy Web Design Process18 AUGUST, 2016DesignWebDesigning and building a website is a process that doesn't only involve your time in designing a pretty site and building it. There are a few steps along the way that help deliver a final piece...

The Importance of a Mobile Friendly Website

The Importance of a Mobile Friendly Website

web design, businessThe Importance of a Mobile Friendly Website22 MARCH, 2016DesignWebIf you are a business owner or run an organization, it is very likely you have some kind of online presence, such as a website. This could have been created some years ago when the...

Client’s Sketches Welcome!

Client’s Sketches Welcome!

graphic design, design processClient's Sketches Welcome01 MARCH, 2016DesignGraphicsThe creative process of a project can have many different starts, sometimes we need to start from scratch, sometimes we need to listen to the client and discover or translate what is in...

Branding, Identity & Logo

Branding, Identity & Logo

graphic design, brandingThe difference between Branding, Identity & Logo20 MAY, 2016 Design Graphics BrandingAs Graphic Designers we have seen many times that the concept of Logo, Branding and Identity are unclear. We want to talk a little about these concepts...

My favorite tools for creative work

My favorite tools for creative work

graphic design, web design, businessMy favourite tools for creative work28 APRIL, 2015DesignWebI am a creative person, but I am also a business owner now, and I'm still finding out the best tools and methods to be more productive and efficient. In the last few months...

Sign up to get instant access to our rebrand checklist

You have Successfully Subscribed!