website & branding

BOUTIQUE EYELASHES

PROJECT BRIEF

Boutique Eyelashes is an elegant salon located in Lower Hutt, Wellington, that specialises in semi-permanent eyelashes extensions and spray tanning. They approached CREATIVA to redesign their website to reflect their brand values of professionalism, elegance, and high quality. They needed a designer that could understand their business and can reflect her branding through her online presence. We proposed a new professional, modern and feminine new design, easy to navigate and set up in WordPress as CMS.

WE DELIVERED

  • Website Design
  • CMS Website – WordPress
  • Website training

Colour Palette

The colour palette for Boutique Eyelashes web design is based on the branding colours used on the salon decor: Gold, Black & White, colours that evoke luxury and elegance. Requested by Karyn we have also added Pink to the palette.

The Yellow Gold colour represent the precious metal, that is associated with wealth, and prosperity, as well as sparkle, glitz, and glamour.

Pink is a delicate colour that represents sweetness, playfulness, charm, femininity and tenderness.

Black is associated with power, elegance and formality.

To complement the palette we chose a Dark Grey with a hint of teal to create a subtle and delicate contrast, balance and harmony. The colour grey is a timeless and practical colour, associated with formality and sophistication.

White, an inherently positive colour, is associated with purity, light, goodness, cleanliness and perfection.

Fonts

Cardo – For headings and titles

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PT Serif – For body copy

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Website Design

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“Maribel was a pleasure to work with and came up with so many and wonderful ideas, thank you. Would highly recommend CREATIVA Design Studio.”

Karyn Weller – Owner Boutique Eyelashes

Beautiful, Simple, Effective Design

hello@creativa.co.nz