website & branding

LOWER HUTT WOMEN’S CENTRE

PROJECT BRIEF

The Lower Hutt Women’s Centre is a wonderful non-for profit organization that provides support and activities for local women of all ages and walks of life. They approached CREATIVA to help with the re-design of their website, plus they needed assistance to analyse her current brand, in order to improve their communications with their audience and to attract more women to support and use what the centre has to offer. We worked closely with the centre to understand their struggles, needs and goals, and we designed a website that was easy to use and a brand that reflected the true values of their work. 

WE DELIVERED

  • Website Design
  • Brand Graphics
  • Logo Design
  • Social Media Set
  • Newsletters Headers

Colour Palette

The colour palette used for the Lower Hutt Women’s Centre is based on the colours used on the Centre’s House facade: purple, pale yellow and green.

The Centre has been using purple as their main brand colour and they wanted to keep it. Green and Pale Yellow are secondary colours in this palette.

Purple represents creativity, wisdom, dignity, devotion.
Green is the colour of life, nature, renewal and energy.
Pale Yellow & Light Grey, help balance the main colours and bring light and harmony.

Fonts

Playfair Display  – For headings and titles

a b c d e f g h i j k l m n
o p q r s t u v w x y z

Source Sans – For body copy

a b c d e f g h i j k l m n
o p q r s t u v w x y z

Logo Design

The old Centre’s logo was a wonderful work of art by a local artist, but it did not work as well as a logo concept. We proposed to take one of the elements included on this artwork and develop a logo that can be used on the website and other branded material.

The symbol used in this logo has been chosen for its meaning of Nurturing & Connection.

 

 

Brand Graphics

The Centre was using a number of different images and symbols designed by different artists, we merge all different elements to make them integrate nicely with the overall brand.

The Blossom Tree Logo Design
The Blossom Tree Logo Design
The Blossom Tree Logo Design
The Blossom Tree Logo Design
The Blossom Tree Logo Design

Social Media Graphics

 

Website Design

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“Maribel from CREATIVA completed our design work. She is fantastic to work with! Anyone who want a great website should contact her.”

Lower Hutt Women’s Centre Newsletter

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WHERE WE ARE

We are based in Wellington, New Zealand. But we can work with people from anywhere in the world. Isn't beautiful?

Beautiful, Simple, Effective Design

hello@creativa.co.nz