case study
Neko Ngeru –
Cat Adoption Cafe
Web Design | Logo Design | Branding
Project brief
Neko Ngeru is the first Cat Adoption cafe to be open in the Wellington Region. The name came from “Neko” (cat in Japanese) and “Ngeru” (Cat in Maori). Neko Ngeru was founded to give its customers the opportunity to cuddle and play with their cats and also to have more opportunities for the cats to be adopted.
They wanted to incorporate both cultures (Japanese and Maori) into their branding, always respecting the cultural background and meaning of the symbols used: Blossoms and Korus. They requested a brand design which was professional, simple, and playful at the same time.
Logo Design
The logo design comes from a sketch created by the client, her vision on how to incorporate both Japanese and Maori culture into their brand.
Colour Palette
The colour palette is inspired on Sakura blossoms and Maori design style, symbolic patterns, representing the Japanese and New Zealand cultures. In a spiritual sense, the sakura reminds viewers that life is short and beautiful. Pink is the color of happiness and is sometimes seen as lighthearted. The New Zealand culture is present through the Koru Mangopare design. This traditional Maori symbol, is a sign of strength & courage, tenacity of life, determination, vigour and wealth.
website design
The website needed to not only display the cafe information, but it also needed an online shop to sell merchandising and to display information about the cats, the adoption processes and promote different events.
From the client:
“We chose CREATIVA because we thought they would be the most cost effective branding and website design company for us. We got so much more! The value of their caring professionalism has made such a difference for our young company: Neko Ngeru Cat Adoption Cafe. They believed in our vision and helped us make our dream come true. We are so proud to show our logo and our website is beautiful to look at and easy to use. They still give us support on our website and other online/social media questions. We still consult with them when we want to do more branding and marketing as well.”
Richelle Okada – Owner at Neko Ngeru