PROJECT BRIEF

Neko Ngeru is the first Cat Adoption cafe to be open in the Wellington Region. The name came from “Neko” (cat in Japanese) and “Ngeru” (Cat in Maori). Neko Ngeru was founded to give its customers the opportunity to cuddle and play with their cats and also to have more opportunities for the cats to be adopted. The owners are originally from Japan and the USA, and they have been helping rescue cats for many years before arriving in New Zealand and open their dream business. They wanted to incorporate both cultures (Japanese and Maori) into their branding, always respecting the cultural background and meaning of the symbols used: Blossoms and Korus. They requested a brand design which was professional, simple, and playful as the same time. 

WE DELIVERED

• Logo Development
• Branding Concepts and Guidelines
• Stationary and Info Booklet design
• Business & Loyalty Cards
• Car Decal
• Social Media Templates
• eCommerce Website Design – CMS site built in WordPress
• and more!

Colour Palette

The colour pallette is inspired (as requested by the client), on Sakura blossoms and Maori design style, symbolic patterns, representing the Japanese and New Zealand cultures. The Japanese culture is present through the Sakura Blossoms design. In a spiritual sense, the sakura reminds viewers that life is short and beautiful. Pink is the color of happiness and is sometimes seen as lighthearted. Light Pink is unconditional love and nurturing The New Zeland culture is present through the Koru Mangopare design. This traditional maori symbol, is a sign of strength & courage, tenacity of life, unrelenting determination, vigour and wealth. Black is associated with power, strength, elegance, formality and sophistication Red is associated with energy, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. White is purity, innocence, wholeness and completion