case study
Neko Ngeru
Branding & Website
About the project
Neko Ngeru is the first Cat Adoption cafe to be open in the Wellington Region. Neko Ngeru was founded to give its customers the opportunity to cuddle and play with their cats and also to have more opportunities for the cats to be adopted.
They wanted to incorporate two cultures (Japanese and Maori) into their branding, always respecting the cultural background and meaning of the symbols used: Blossoms and Korus.
Project Goals
- To create a brand that was professional, simple, and playful at the same time
- To design a user-friendly website with an eCommerce feature
- To design a brand and website that appeals to their customers
Client Industry
Hospitality & Retail
Cat Adoption Cafe
Deliverables
Website Design
Branding Guidelines
Logo Design based on client idea
Stationary
Signage
Car Decal
and more,
Colour Palette
The colour palette is inspired on Sakura blossoms and Maori design style, symbolic patterns, representing the Japanese and New Zealand cultures. In a spiritual sense, the sakura reminds viewers that life is short and beautiful. Pink is the color of happiness and is sometimes seen as lighthearted. The New Zealand culture is present through the Koru Mangopare design. This traditional Maori symbol, is a sign of strength & courage, tenacity of life, determination, vigour and wealth.
“We chose CREATIVA because we thought they would be the most cost effective branding and website design company for us. We got so much more! The value of their caring professionalism has made such a difference for our young company: Neko Ngeru Cat Adoption Cafe. They believed in our vision and helped us make our dream come true. We are so proud to show our logo and our website is beautiful to look at and easy to use. They still give us support on our website and other online/social media questions. We still consult with them when we want to do more branding and marketing as well.”
Richelle Okada – Owner at Neko Ngeru
