case study


Web Design  |  Logo Design  |  Branding

Project brief 

Swim Baby is a 100% Kiwi owned company that delivers the most fun, safe and effective swimming programme to babies and toddlers. The swimming teachers are the best-trained in New Zealand, with internationally recognized qualifications.

As a new business Swim Baby needed to develop a strong brand, a logo and a website that effectively represented their values and beliefs. The brand also nedded to be capable to connect to parents and kids with a professional yet fun and friendly design.


Swim Baby website design was picked from our pre-designed templates under our Entry Level service. This template (Flo) suited them pretty well as it has some wavy dividers that are used to represent the waves in the water, which are part of the branding. We matched the template to their brand, with colours, fonts, shapes and styles to represent the personality of Swim Baby.


The logo reflects Swim Baby’s values and beliefs, the love of swimming, the love between parents and their babies, the love Swim Baby company feels when they do what they do for their clients, as well as fun, play and water for a very kiwi start of life.

Aquamarine and Coral is the complementary colour duo suggested by the client, to compose the brand’s colour palette. Fresh soothing, calming, and peaceful blues, combined with contrasting warm colour coral, symbolizing life and restoring harmony.

From the client:


“We have really enjoyed the process of working with CREATIVA to produce a meaningful, beautiful and professional brand that we are so proud of! I would have no hesitation in recommending them and I’m looking forward to collaborating with them on future initiatives as we grow our business. Thanks CREATIVA you ladies are fabulous!”

Silvana Tizzoni – Director Swim Baby

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